Do You Use The Value Equation In Your Businesses Marketing Strategy?

"Try not to become a man of success, but rather try to become a man of value"                                                                                                                                                          -Albert Einstein


This quote is one of my favourites and has been for a while, I think it applies in business and in life. ever since I started business in 2005 my goal has been to give value to customers and to people I employed.

Within most businesses the goal always seems to be to just deliver the main service, the standard that is expected and I've always believed that to be wrong, it should be to give great value to give great customer service so that they go WOW that was a brilliant service, I'm sure there are no stats on how many businesses give this kind of service but I'd expect it's less than 1% which is a shame. Going forward into 2011 and beyond I believe it shouldn't just be 'value' it should be massive value where the customer would be willing to pay double or even more than what you have charged!


Of course the more the customer buys the more value they should get, I find it funny that the supermarkets call their bottom cheap range 'value' when in reality it's anything but value as with the food it's usually made from the offcuts or parts that should really be waste or with clothing that is made from thin material and lasts for a fraction of the time that a higher priced article of clothing would last.

Giving massive value of course doesn't mean that you should compromise on your profit margin, it just means thinking about what will make them go wow what a brilliant service. There are many low cost or even free ways you can add to your service or product to give massive value.


The aim of this post is to get you thinking, how can you give your customers or clients massive value so that they don't suffer from buyer satisfaction but buyer elation? Meaning they will use your services again but also tell others which gets you more business which means your cost of customer / client acquisition is lower meaning your profits are raised. This sort of thinking gives us a massive advantage on our competitors who just think it's okay to deliver satisfaction.


So the value equation is Massive Value = Customer Elation = More business / acquisition costs = increased profits.


I hope you found this post valuable. :-)


To your success 
Paul




Here is a great site about customer service you may want to have a look at WOW awards